Sludge Monster Takeover at InstallerSHOW2021

InstallerSHOW is back from 28-30th September 2021. With the busy heating season almost upon us, visitors to the ADEY stand will be able to see first-hand how installers can identify water quality problems early on and educate their customers on the importance of taking preventative measures to protect their heating system with the sludge monster takeover.

Installers know sludge causes problems but explaining this often unseen issue to homeowners can be a tough one. On the ADEY stand, installers can expect to be taken through the journey of the homeowner in a mini-home, seeing how the problematic sludge monster moves through the system, the issues he causes, and how they can talk to their customers about how to stop him.

This will make it simpler to identify issues, answer questions from customers and make positive recommendations to remedy and prevent further issue. Installers will also be able to take a look at the brand-new homeowner information resources available to ProClub® members, all designed to help make this topic relatable to their home and make the invisible, visible.

What’s more, ADEY will be hosting a series of bite-size talks on the stand. These will include product demos of the MagnaCleanse® system flush and ADEY ProCheck® water test kit, as well as a guide to talking to homeowners about sludge, and an introduction to generating year-round income with ease. All of these are designed to help installers use the right business tools to boost business and provide best practice advice at every service, repair and install. Talks will take place throughout each day, with a timetable available on stand.

Claire Miller, Marketing Director for ADEY said: “We’re extremely excited to be back attending face-to-face events again. Putting water quality on the agenda for the homeowner is so important in the fight against heating system breakdowns and bringing it to life with the sludge monster character really helps the cause.

The timing of the show means we’ll be able to showcase how installers can use products to ensure best practice is carried out at every visit, whether this is a new installation, breakdown repair or a routine service. Knowing how to explain the subject to customers so that they really understand is often one of the biggest hurdles, so we have designed the stand to make the journey of sludge visible, helping to arm installers with the right information to confidently present this issue and the solutions to customers – ultimately growing trust and business opportunities.

“At ADEY we are continuously investing in our range of products so that installers can confidently recommend the very best solutions to their customers. What’s more, installers will be able to speak to our experts on the stand for advice and technical information, so they have all the information needed to head into this next heating season!”

The ADEY stand can be found at D90.

For more information and to register to get your talk timetable visit

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